Two years nike track spikes before the Olympic Games in 1968, Blue Ribbon Sports Company and Tiger have had sufficient time to promote TG-24 to the world's top runners. But they must give this kind of running shoes a more marketable name.The four great events were named the Olympic Games, the Asian games, pan American games as well as Commonwealth Games in the 1960s. In order to meet the Olympic Games of Mexico that was held in 1968, "Mexico products series" were created. Bill Bowman's design, the "Mexican products lines" was considered to be Tiger's first type of running shoes of "Mexican products". Blue Ribbon Sports Company posted the mail advertising and the new name of the shoes was "Mexico" on January 30, 1967. This type of shoes was retailed for $ 9.95. Product Description wrote: "This is the first type of sample shoes among Mexican shoe of Tiger.

Nike's development was like wildfire, which spending heavily to develop a kind of new running shoes. The Nike according to each person's body weight, foot type, speed, nike lunarepic training habits, designed different styles. Different prices, styles, multiple rates of a variety shoes has met different consumer Diversification of Nike shoes, the price difference, style differences, giving consumers more choices. Nike's culture represents a pioneering and enterprising culture, the company's image and the old business are different.In the year of 1976, Nike's property had been increased nike roshe run mens from $ 8.3 million to $ 14 million in one year. It was developed like wildfire, and the company developed a new style shoes and spent huge sums of money. Nike air heel was used to embed the Ministry of inflatable cushion, and it was a trump card in shoe technology.

The cushion is more flexible, comfortable, and stable than the foam rubber sponge. Now, almost all of authentic Nike shoes are embedded with the cushion. The strange thing is that the consumers do not realize that the shoes' air heels bring the high grade. Sales staff tried to spend a lot of thought, and achieved satisfactory advertising effectiveness. The planners designed the concept of nike pg1 "window", so that everyone can see the shoes' interior design. The posters had attracted consumers significantly and made them clear to understand that the Nike air was better than other sports shoes.The next two years, "Nike" in sales followed by the tripled. To the later 1970s, Nike had nearly 100 researchers, many of whom were biological, chemical, experimental biology, engineering, industrial design, chemistry degree and a variety of those related fields.

Nike's strong technology had brought nearly 140 kinds of products, representing the latest technology on the market. Different prices, styles, multiple rates of a variety of shoes had met different consumers. Millions of all kinds of runners had this idea that Nike was the most complete running shoes manufacturer.By 1979, Nike kept moving and stood up 30% market share, depending on the idea of opening up markets, and active market. Nike, as a sales star, became well-known brands as much as Adidas, Puma and Tiger. By 1981, its market share even went to 50%, ahead of Adidas, and Knight himself running into the "Forbes" magazine's coveted America's 400 richest people list.Nike's culture is the individual pursuit of "sports, performance, and easy freedom of sportsmanship".

In the year of 1965, Jeff Johnson, Knight's last competitor, became the first retailer of this company.However, during the 1970s, Bowerman found it boring only to import shoes. Then he tried to create his own designing ways. Then by chance, he input the elastic into a Cossack maker, in nike metcon 1 this way, the initial Nike sole was formed, i.e., Nike Cossack Outsole. This design can be regarded as the onset of Nike designs. Till nowadays, it is still greatly favored by Nike admirers.As to the accepted name of this company, it is Nike, Inc. The source of this name could be traced back to Jeff Johnson' dream. That is, he had a dream of Greek, the goddess of achievement in Greek mythology. Some famous examples in Nike Company which adopt the Cossack outsole into their designs are Air Max 93, Max 95, Air Max 97, and Air Force One, etc.